About us

Our mission at ShoppingExpert is to guide consumers on their search for the best products. On our independent comparison portal, you will find detailed information on products and services of all kinds, clear rankings and comprehensible guide texts. Because only those who are competently advised can make the best possible purchase decision.

ShoppingExpert for your purchase decision

Here you will find products from all areas of everyday life. Our expert editorial team uses data sheets to create transparent comparisons. Our summarised ratings show you what we think of a product at a glance. The variaty of topics we cover is wide. It ranges from car electronics to dental care and from fishing rods to ten-inch tablets. The number of categories in comparison is constantly growing.

What characterises ShoppingExpert

Our categories are composed of two parts: a comparison table and a guide text. The text contains general information about the product group, interesting facts about the topic as well as tips and advice. The tabular comparison rankings show the features and quality characteristics of the products as well as their specific advantages and disadvantages. We also add references to further test reports from test laboratories and institutes to our comparisons. This gives you the opportunity to analyse the test results that we take into account in our evaluation in detail and at first hand.

Fair rankings	Informative guide texts	Further test reports
The rankings are based on our research, expert judgements, results from tests and testing laboratories as well as user reviews and experiences. By incorporating different sources, we achieve a holistic approach. For reasons of availability and feasibility, we do not test the products ourselves. The ranking tables are therefore purely comparisons, not tests.	Each guide contains all the important information on the respective product group. The aim is to advise the reader so that they can make a confident purchase decision. We explain how a product works, what you should bear in mind when using it and how to look after it. You will also find out which technology standards, designs, materials and subtypes are available. Graphics, tables, statistics and info boxes complete the guide.	The rankings and associated guides provide you with the product knowledge you need to make a well-considered purchase decision. If you would like to read further tests, click on the links to our sources. Our ratings are based on tests and findings from consumer portals and test magazines.

How we work

We want to offer clear, comprehensible purchasing advice. Therefore, we draw up our comparisons from the perspective of an informed and critical end consumer.

Whether you are looking for high-quality kitchen equipment, flawless cosmetics or user-friendly software – the range of products on the market is usually vast and confusing. In view of the huge product selection in many segments, a question arises after the initial research: Which are the top products in the abundance of offerings, and which one best suits my individual requirements?

In order to figure this out, it is necessary to read through data sheets, tests from laboratories and user reports. Our experts at ShoppingExpert will do the tedious research for you. We present all the information you need to make an informed purchase decision objectively, neutrally and competently. Manufacturers and shops have no influence on our criteria, evaluations and rankings. We summarise the results of our research in concise, easy-to-understand comparisons.

Market analysis

We analyse the product range and identify the most popular items in each category. In doing so, we restrict ourselves to products available in online shops, i.e. those that you can actually buy. We want to depict the entire spectrum of current goods and therefore do not limit ourselves to specific product categories.

Ranking

We prepare our research data in organised tables. The features as well as the strengths and weaknesses of each product can easily be recognised and compared. You will also find links to the most favourable online offers for each product.

Rating

A variety of factors determine our rating and therefore the position of each product in the ranking. These include the specific features as well as the advantages and disadvantages, which we list in the data sheet. Ratings from test organisations and customer reviews are also included in the result.

What we pay attention to when comparing

To provide comprehensive purchasing advice, we take into account as many different user testimonials as possible, for example from the online retailer amazon.co.uk. After all, every consumer has different expectations of a product and prioritises aspects differently. The greater the number and variety of product reviews, the more meaningful the results of the analysis.

The reviews and ratings from Amazon users also provide us with information about which criteria consumers consider to be particularly relevant when assessing a product and which we therefore need to take into account when making our comparisons. It is crucial that the criteria enable an objective comparison.

In our comparisons we take the following aspects into account:

Functions and features	Technical characteristics	Materials and ingredients
Whether a washing machine has an allergy programme or a fully automatic coffee machine can prepare a particularly large number of specialities: The features are often the deciding factor in the purchase decision.	Screen resolution, battery life, energy efficiency classes – the technical data determines whether it is a simple entry-level model or a similar, but significantly higher-quality premium product.	What a product is made of is an important aspect of quality. We therefore state whether, for example, food is produced organically, which additives cosmetics contain or what the casings of technical devices are made of.
Build quality	Scope of delivery	Customer experiences
Thin sheet metal or solid steel, rickety devices with large gaps or precisely assembled components? It’s all about the quality of a product’s workmanship and the materials used.	If pushchairs come with additional rain covers, e-book readers are supplied with suitable USB cables or furniture is supplied with tools, we award them with points.	Customer experiences provide information on how a product performs in everyday use and how durable it is. This is why they are also included in our comparisons.

Earning money with free content

The comparisons and rankings of ShoppingExpert are available to you free of charge. You have access to all our content. ShoppingExpert is not an online shop; you cannot order the products presented from us. However, we include links to suppliers that you can follow if you wish to purchase a product.

Of course, running the website incurs ongoing costs. We pay our editors, rent an office and have to keep our IT infrastructure running. To finance our project, we implement affiliate links on our website.

How affiliate marketing works

In affiliate marketing, online retailers work together with sales partners, such as blogs or websites like ours. The industry term for these sales partners is affiliates. The merchants provide their sales partners with links that redirect to their online shops. The sales partners implement these links on their websites. If you follow one of the affiliate links to an online shop on our site, we receive a commission from the operator of the shop. The due date and amount of the commission depend on the respective agreement. While some merchants already pay for the redirection to their online shop, other partners first require the complete purchase transaction.

Affiliate links are no different from “normal” links for consumers. They do not cost you more – on the contrary, sometimes online retailers advertise special deals via their affiliates that visitors to their shop do not see. However, the links are provided with a code that tells the merchant which partner platform you used to reach their website so that they can allocate the commission due to each of their affiliates.

Frequently asked questions

1. How does the editorial team decide which product categories to compare?

Our content is determined on the basis of consumers’ needs. We use search engine analyses to determine the product categories on which consumers are looking for advice and comparisons online. Some categories are frequently searched throughout the year, such as household appliances or electronics. The frequency of search queries in other areas, such as home and garden products, can rise or fall depending on the season. We endeavour to offer up-to-date and wide-ranging comparisons in this area of conflict.

2. What does ShoppingExpert look for in the evaluation?

EThe characteristics of the product, which we determine on the basis of data sheets and manufacturer specifications, play an important role in the product evaluation. Currently we do not carry out hands-on tests. In order to incorporate expert opinions and everyday experiences, we also include sources such as customer reviews from online retailers and test results from specialist magazines in the overall rating.

3. Why can I no longer find a particular product on ShoppingExpert?

The market is constantly on the move. Manufacturers continue to develop their products, new companies come up with innovations, fashion trends are picked up and entire industries change. Therefore, we have to regularly update our comparisons and product selection. We also remove obsolete products that are no longer available.

4. May I ask something? And by the way, I’ve discovered a mistake.

Go ahead! The internet is not a one-way street, which is what makes online media so interesting. Thank you for pointing out the error, we will correct it immediately. You can contact us via e-mail and we usually reply within two working days: info@warenberater.de

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