This paperback book, 'Managing Digital Transformation: Understanding the Strategic Process', published by Taylor & Francis Ltd and Routledge, provides practising executives and academics with the theories and best practices to plan and implement digital transformation successfully. It offers an overview of how leading companies plan and implement digital transformation, featuring interviews with chief executive officers and chief digital officers from companies such as Bulgari, Deutsche Bahn, Henkel, Lanxess, L’Oréal, Unilever, and Thales, exploring lessons learned and roadmaps to successful implementation. The book also includes research and case studies on the digitalization of small and medium-sized companies, as well as cutting-edge academic research on business models, organizational capabilities, and performance implications of digital transformation. It provides tools and insights on how to overcome internal resistance, build digital capabilities, align the organization, develop the ecosystem, and create customer value to implement digital strategies that increase profits. The book is a recommended reading for practitioners looking to implement digital strategies within their own organizations, as well as for academics and postgraduate students studying digital transformation, strategy, and marketing. It has 296 pages and is the 1st edition.